Redefining motorsport through technology

Sharing the excitement of real-time racing across people, places, and time zones

VISION

Our vision

Motorsport technology and passion extend far beyond the circuit. By orchestrating live video, data, and product experiences, UNSOLID unlocks the value of milliseconds for teams, fans, and partners worldwide. We believe that racing insights can power new mobility, lifestyle, and wellness innovations.

MISSION

Our mission pillars

01 Democratize real-time

Deliver sub-second visibility so that every stakeholder—from race control to remote fans—can act with confidence and speed.

02 Design seamless journeys

Connect on-site and digital touchpoints into a unified experience across iZCast, official apps, racing oil, and pet lifestyle products.

03 Return value to industries

Transfer motorsport-born solutions to mobility, manufacturing, wellness, and retail ecosystems.

FOCUS AREAS

What we are building

Live telemetry fusion

Synchronizing video, vehicle data, and audio for safer, smarter race operations and remote collaboration.

Fan experience design

Scaling fan engagement through apps, interactive broadcasts, and data-driven storytelling.

Sustainable operations

Leveraging remote workflows, cloud infrastructure, and efficient products to reduce environmental impact.

DOMAINS

Four domains, one ecosystem

Video technology, motorsport services, racing oil, and pet products mutually reinforce each other, creating a diversified yet focused portfolio.

Video technology

iZCast and data services that transform the way motorsport is experienced and governed.

Motorsport

Digital fan platforms and hybrid event operations that connect the paddock to global audiences.

Racing oil

RAGNO lubricants engineered with race insights to support top performance.

Pet business

ONE BRUSH and pet lifestyle products that translate racing craftsmanship into everyday care.

We are looking for co-creation partners

Series organizers, manufacturers, municipalities, educators, and brands—let’s work together to scale the future of motorsport.

Contact us